Beyoncé’s full ad campaign for H&M is finally unveiled.
“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind,” said Knowles. “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
“H&M’s summer campaign is a fantasy, with glamour, drama and also a sense of paradise,”
Beyonce’s individual style was incorporated into these designs.Can’t wait to see what else H&M has in store for us.