Detroit Welcomes Newest Retailer

Detroit welcomes it’s newest specialty retailer Under Armour in the heart of the city on Woodward Avenue. The two-story Brand House will be the region’s signature spot to shop a full line of Under Armour products. Featuring clothing for men, women, and youth along with footwear and accessories.


The design of the store include’s elements from local Detroit and Baltimore based artists to exhibit the unity and solidarity of two historically proud and great American cities. The brands philosophy will be on full display through the art and presentation of the new Brand House.

Misty Copeland (Breaking The Mold) by  Michelle Tanguay
The Soul Of The City

Yesterday I attended a media tour for the new Brand House. I appreciate how they incorporated the spirit of Detroit into the design of the store. They offer a wide range of workout and fitness  apparel that can be worn in or out the gym. Clothing that will fit into anyones lifestyle. 

The Under Armour Detroit Brand House officially opened today at 10:00 am and is located at 1201 Woodward Ave.

16 thoughts on “Detroit Welcomes Newest Retailer”

  1. I’ve really been digging Under Armour active wear for the gym lately. I used to be a Nike from head to toe kinda girl but, UA has stepped up their game! Thanks for sharing!

  2. Earlier this year, I had a few question marks regarding Under Armour’s brand. Although I’m still uncertain about whether I’ll purchase their goods, they do make comfortable exercise clothes.

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