Tyra Banks Launches a Cosmetic Experience…

TYRA beauty is not just a cosmetics line… It’s a COSMETICS EXPERIENCE! 


Word on the street (a.k.a the social media outlets) is that Tyra Banks has released some seriousness fierceness.  Her newest venture is a self-titled cosmetic line, Tyra. But, “Tyra beauty is not just a cosmetics line. It’s a Cosmetics Experience!”


“Without makeup, I would have never been a supermodel. I don’t wake up with naturally sculpted cheekbones—I paint them on! Just because we were not all born with naturally long lashes or plump lips doesn’t mean we can’t be as fierce as a woman who was! If you think about it, natural beauty is kind of unfair,” says Tyra. “On America’s Next Top Model, I have given TYovers, model makeovers, for the last decade, and now it’s time for me to Ty-YOU-over!”

Tyra also provides #TyTyTip, which are fun and useful tips on how to wear and apply the make-up.


The collection consist of…
TYover. Smize and It Factory.
TYover *noun*: A transformative makeover…Tyra style.

Smize *noun*: A fierce, sizzling eye expression, typically with the eyes squinting with maximum focus and intensity; the art of smiling with one’s eyes.
It Factory products give you high-fashion allure inspired by Tyra’s command of the catwalk. Created with unique textures and innovative formulas, these products will have you squealing with surprise and delight!

TyraBeauty11. Oops Liner (Eyeliner & Corrector) 2. Suede & Juicy (Lip Color) 3. Smack My Fat Lash (Mascara)
4. Sculpt in a Stick (Sculpt Stick)
 5. Lip Model (Lip Color) 6. What LipStick (Lip Color)

I can’t wait to try some of these products out!

Shop Now @Tyra

Photo Credit: Tyra

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