The rumors are true, H&M has confirmed plans to launch a more expensive higher-end retail chain in 2013. According to an H&M spokeswoman, "the new brand will cost more than H&M, but it's not being classified as a luxury label, but it will be a retail chain that will follow the same ambition as H&M, to offer customers the best price for a comparable item." H&M's future retail chain will be called " & Other Stories" Can't wait to see what they have in store…[...]