Meet Jérôme LaMaar
“I was wearing skinny jeans and had a hi-top fade before it was trendy. Kids on the subway called me names, but I went to an arts high school, so my classmates thought I was interesting and edgy”
“The 5:31 woman is not interested in common trends, she is clever enough to try unexplored ideas of timeless classics. There is also no room for unwearable Avant-Garde garments nor ball gowns in her fast pace life”
RTW Spring 2014
The Bronx born, native New Yorker Jerome LaMaar, got his start in fashion at the age of 15. He interned at Baby Phat, working as a brand coordinator and senior designer (if you’ve ever watched Kimora Lee Simmons’ Life in the Fab Lane, you’d recognize him). By the time LaMaar was 19, he designed a Baby Phat collection.
LaMaar attended the Fashion Institute of Technology where he majored in fashion design and fabric styling. He soon landed a seven-month apprenticeship at Ralph Rucci, followed by working as a trend forecaster and personal shopper.
During New York’s Fashion Week in September, LaMaar debuted his line: The 5:31 Jérôme Collection (which comes from his birthday, May 31. It represents how important time relates and controls all elements of the known universe.), in which he received glowing reviews.
RTW Spring 2014
RTW Spring 2014
RTW Spring 2014
LaMaar wanted to fuse together his love for luxury tailoring and street style to create a polished, fresh, and wearable look. His focus is on building 5:31 Jérôme into a brand that is both wearable, inspirational, and relatable to real women.
His pieces are currently available by special order at sales@531jerome.com
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